منابع مشابه
Discovering Purchase Association among Brands from Purchase History
Analyzing purchase history of customers enables us to discover valuable knowledge that is helpful for developing effective sales promotion. In this respect, we shall introduce a new notion, association strength, defined for purchase history which quantitatively evaluates brand loyalty and brand switching behavior among several competing brands in certain commodity categories. We shall present t...
متن کاملPurchase Law to Gaming
In a bid to explore the use of an empirical-based model to explain regular gaming purchases, this study applies the Duplication of Purchase Law to gaming. Developed from empirical-based marketing theory and observed in many consumer brands, the Duplication of Purchase Law states that the dominant factor of purchase duplication between two brands is their market share. Using data obtained from t...
متن کاملFrom Real Purchase to Realistic Populations of Simulated Customers
The use of multiagent-based simulations in marketing is quite recent, but is growing quickly as the result of the ability of such modeling methods to provide not only forecasts, but also a deep understanding of complex interactions that account for purchase decisions. However, the confidence in simulation predictions and explanations is also tightly dependent on the ability of the model to inte...
متن کاملOptimal Timing to Purchase Options
We study the optimal timing of derivative purchases in incomplete markets. In our model, an investor attempts to maximize the spread between her model price and the offered market price through optimally timing her purchase. Both the investor and the market value the options by risk-neutral expectations but under different equivalent martingale measures representing different market views. The ...
متن کاملfrom linguistics to literature: a linguistic approach to the study of linguistic deviations in the turkish divan of shahriar
chapter i provides an overview of structural linguistics and touches upon the saussurean dichotomies with the final goal of exploring their relevance to the stylistic studies of literature. to provide evidence for the singificance of the study, chapter ii deals with the controversial issue of linguistics and literature, and presents opposing views which, at the same time, have been central to t...
15 صفحه اولذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Academy of Management Proceedings
سال: 2019
ISSN: 0065-0668,2151-6561
DOI: 10.5465/ambpp.2019.16